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ZAGREB, 04/28/2015
Croatia needs to rebrand itself as a tourism destination

Rebranding Croatia as a tourist destination, overcoming the seasonal nature of tourism and increasing average spending by tourists are the main objectives of Croatian tourism by 2020 which have been defined in a strategy and marketing plans, Tourism Minister Darko Lorencin said on Tuesday at a Tourism Congress in Zagreb. The congress, organised by the Poslovni Dnevnik business magazine, attracted around 300 participants from the tourism sector and foreign guests who underscored the importance of tourism for the domestic and European Union economies. According to Alain Liberos from the European Commission, tourism accounted for 9% of the EU's GDP last year. Liberos announced that the European Commission was preparing guidelines for a new approach to the development and future of European tourism. Most speakers at the congress spoke about Croatia's tourism strategy adopted in 2013, which should serve as a guide for the development of Croatia's tourism.

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