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ZAGREB, 11/10/2014
Croatian tourism minister on tour of Asian markets

Croatian Tourism Minister Darko Lorencin has started his visit to the Republic of Korea by meeting the country's Culture, Sports and Tourism Minister, Kim Jongdeok, the Tourism Ministry said in a statement on Monday. This week, Lorencin will visit several Asian countries with the aim to promote cooperation in the tourism sector and help increase arrivals from those markets in Croatia. Jongdeok said that he was familiar with Korean tourists' great interest in Croatia, notably its culture, which he said was also owing to a popular Korean reality show filmed in Croatia. Lorencin spoke about Croatia's tourism development strategy for the period until 2020 and a new strategic marketing plan defining marketing activities until 2020, aimed at re-branding Croatia as a tourist destination.

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