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OPATIJA, 10/16/2014
Croatian tourism sector to be re-branded

Croatia's tourism sector will have a new slogan, visual identity and marketing campaign in 2015, which, as part of a process of re-branding the country as a tourist destination, will place more emphasis on the diversity and originality of its tourism products in relation to other countries, and the Croatian Tourism Board (HTZ) will publish a tender for the new slogan, visual identity and marketing campaign next week. This was stated by HTZ director Ratomir Ivicic at a conference on the national tourism sector in Opatija on Thursday. Ivicic said the tender (regarding the slogan, campaign, the selection of a global PR agency) would remain open for about 45 days.

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