Cappelli: Knowledge of Visit Britain to be used in promoting Croatian tourism

ZAGREB, 19.4.2017.

Tourism Minister Gari Cappelli said on Wednesday that Croatia would use the experience and knowledge of Visit Britain, the British national agency promoting British tourism abroad, in charting a new course to promote Croatian tourism.

Cappelli began his two-day visit to London by meeting with Patricia Yates, Director of Strategy and Communications at Visit Britain. They agreed to arrange for representatives of Visit Britain to visit Croatia and hold a workshop for Croatian Tourism Board staff on how to promote Croatia abroad.

"Their way of promoting Great Britain has resulted in that country becoming one of the seven or eight leading countries in the world in terms of tourist arrivals," Cappelli said, adding that in Great Britain 1,800 pounds are returned for every 1,000 pounds directly invested in tourism.

Cappelli said that in the first four months of this year 119 percent more British tourists had visited Croatia than in the same period last year.

Yates said that as regards Croatian tourist arrivals Croatia was a growing market for Great Britain. She noted that tourism accounted for 9% of Britain's GDP and nearly 10% of people were employed in this sector.

Damian Collins, Chairman of the House of Commons Culture, Media and Sport Select Committee, said that after Britain's decision at a referendum to leave the European Union increases had been recorded both in the number of trips abroad by British citizens and foreign tourist arrivals in Britain.

It is very important for us to send a strong message that Britain is open to doing business, while London is the most visited tourist city in the world and we want it to stay that way, Collins said before meeting with the Croatian minister.

He said that British tourists like to travel, especially in summer, and that European destinations are traditionally popular, above all France, Spain and Portugal. In recent time, considerable increases have also been recorded elsewhere in Europe, including Croatia, he added.

Cappelli also met with Sport, Tourism and Heritage Minister Tracey Crouch and attended Question Time in Parliament with Prime Minister Theresa May. In the afternoon he was due to meet with Conservative MP and former Culture Secretary John Whittingdale and Labour MP Fabian Hamilton.