National Tourist Board launches spring promotional campaign

ZAGREB, 7.3.2016.

Croatia's National Tourist Board (HTZ) has launched a spring promotional campaign under the slogan "Say hello to someone you love, say hello to spring. Experience spring in Croatia" which it will carry out until the end of month on markets with a big potential for arrivals in the low seasons, the HTZ said on Monday. 

The campaign refers to the seasons before and after the summer and it began on March 1 in Germany, Great Britain, Italy, Austria, France, Sweden, Switzerland and Slovenia, whose citizens, as polls show, like to travel at that time of the year.

HTZ director Ratomir Ivicic said Croatia was famous for the sun and the sea and therefore popular in the summer, but there was room for growth and progress in the low seasons. "Since our strategic goal is to present Croatia to all potential tourists as a destination with quality product throughout the year, we have increased investments this year to advertise the pre- and post-summer season."

The new spring campaign includes advertising on digital channels, mobile networks, Facebook, Twitter, Instagram, YouTube, TV channels ORF2, ATV, ATV2, PRO7, SAT1 in Austria, and Eurosport and Discovery Channel on other markets.